![How People Are Really Buying in 2025 (And Why Charging What You’re Worth Isn’t Enough) [Ep 213]](https://storage.buzzsprout.com/0vpxduo1bsu23r1ilw2bcrlgg90d?.jpg "How People Are Really Buying in 2025 (And Why Charging What You’re Worth Isn’t Enough) [Ep 213]")
How People Are Really Buying in 2025 (And Why Charging What You’re Worth Isn’t Enough) [Ep 213]
Update: 2025-09-04
Description
Still hanging onto the advice to “just charge what you’re worth”?
Here’s the truth: in 2025, buyers don’t care what you’re worth if they don’t trust you’ll deliver.
What You’ll Learn in This Episode:
- Why “charge what you’re worth” falls flat in today’s market
- The 3 things buyers actually look for before they invest
- A real client story that proves clarity beats confidence every time
If you’ve been raising your prices but still hearing crickets - this one’s for you.
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